Affinity Diagramming is traditionally used to sort ideas in a workshop. It is however also a useful technique to sort and synthesise data from UX research.
How does it work:
- Write an observation made during research on a sticky
- Group observations together that have a connection
- Give them a name
- Consider alternative groupings, play with the data
The full article was published by Kara Pernice on Nielsen/Norman GroupRead full article