If your role is about getting people to improve the user experience, stories will help you do a better job. They’ll help you connect with other teams, help them to understand your research and embrace the need for change.
That’s because stories affect us on all levels of our being: rationally as well as emotionally and neurologically. (For example, through hormones, mirror neurons and by activating specific areas of our brains).
In this training, you’ll learn how to find a story worth telling and how to structure it for maximum effect. Try out techniques in interactive exercises and explore the power of stories in a safe environment.
After completing this training you’ll be able to:
- create a story about almost anything, using a single core question
- present the results of your research in a way that engages anyone, from the janitor to the CEO
- increase user empathy across your organisation