Meena and Zarla identify a number of bad research behaviors:
- Start with the method instead of the question
- Misbelieve that we can ask people anything and get a reliable asnwer
- A lack of a clear research objective, or no aligment with stakeholders
- and many more (please read the full article for more examples)
They introduce a research framework intended to minimize bad research behaviors.
The full article was published by Meena Kothandaraman, Zarla Ludin on UXPA MagazineRead full article