Designing Credible Studies: A Research Framework

Meena and Zarla identify a number of bad research behaviors:

  • Start with the method instead of the question
  • Misbelieve that we can ask people anything and get a reliable asnwer
  • A lack of a clear research objective, or no aligment with stakeholders
  • and many more (please read the full article for more examples)

They introduce a research framework intended to minimize bad research behaviors. 

NCredible Framework

The full article was published by Meena Kothandaraman, Zarla Ludin on UXPA Magazine

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