Jacob Nielsen argues that it is best to invite 5 participants in a usability test. This number has the biggest ROI. He discusses a number of objections against the 5-participants-rule. E.g. ‘our website as milions of visitors’ or ‘A big website has hundreds of features’
The full article was published by Jakob Nielsen on Nielsen Norman Group
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Now that the measures in most countries are being relaxed, it is time to reopen your UX lab and meet your target audience in person again. But how do you facilitate safe research for everyone?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’