Jacob Nielsen argues that it is best to invite 5 participants in a usability test. This number has the biggest ROI. He discusses a number of objections against the 5-participants-rule. E.g. ‘our website as milions of visitors’ or ‘A big website has hundreds of features’
The full article was published by Jakob Nielsen on Nielsen Norman Group
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Opening a new product in a new market raised lots of questions. We needed to find answers, fast. Cue the Insights Bonanza!
We all know examples of failing chatbots. However, under specific circumstances chatbots can be a useful method for UX research. Carmen van der Zwaluw shares her personal experience, the advantages of using chatbots and things to consider when using this method.
Now that the measures in most countries are being relaxed, it is time to reopen your UX lab and meet your target audience in person again. But how do you facilitate safe research for everyone?