Learning from Failure

User researchers are familiar with failure and its role in learning. Learning what doesn’t work for a product or a service helps make it

Interactive sessions & Networking

demos. expo, mini-workshops, round tables, games, job market, speed dating, local communities

Interactive Sessions & Networking

demos. expo, mini-workshops, round tables, games, job market, speed dating, local communities

How to find B2B Participants, online, fast

Be the first to learn about a brand-new method created to recruit B2B participants!  Shaped by user feedback and tons of experiments. Inspired by

Man eating Cereal and other UX Stories

As a product manager, I evangelize and conduct different kinds of user research in my organization. All the user research sessions we conduct don’t

Making research data insightful

When evaluating the user experience, you end up with massive amounts of data and hours of video footage. How does one get from this

Crack the shell of research respondents

Talking to research participants is the most interesting and fundamental job of UX researchers. We can learn so much from the participants, but first

Creative Empathy for UX Research

The greatest innovations address our deepest needs, and empathy is the key to discovering them. And while it can seem mysterious or magical, empathy