“My Product Managers just keep asking for mock-ups!,” is a common complaint from UX teams that are not leveraged properly. Maturing the UX culture
Closing keynote: Ethical Considerations in UX Research
We have learned from the past that we need safeguards in place to maintain ethical standards for research conducted with humans. UX researchers and
An Experiment with Radical Research Democratisation (gone wrong?)
How do you convince a whole company of the value of insights from user research? By letting them gain these insights themselves! This case
Opening keynote: Becoming a Master in Failure
A Master in Failure: 1) is allowed to make mistakes2) is able to make mistakes3) stays relaxed when making mistakes4) learns from making mistakes5)
How to avoid Bias is Research (we all have it)
Strategies to train to remain open to data as it comes and awareness of any bias that may influences interpretation Empathy is the basis
When Moving Too Fast Really Does Break Things
We live in the era of “move fast and break things” — where learning through iteration and delivering quick outcomes is prioritized, even if
I want to find you as much as you want to find me: How Failing to Find the Right Person helped me find you
As in accepting and rejecting your hypotheses, you can make Type I and Type II errors in hiring as well: hiring the wrong person
Fail Fests. Creating Safe Spaces to learn from Experience
“Who wants to be seen to fail, especially when your job’s on the line? We do! The Babylon Health User Research Team are harnessing
The Failures we need to Succeed
As researchers, we typically don’t have one bad project with the rest being flawless and simple. Instead, we fail in little ways along different
Solving the Problem at its Root: Reorienting Operational Data to measure Customer Experience
Customer service tends to be an area of the business often separated from Tech & Product. Yet it has the potential to be the
How to Fail at Building an In-House UXR Practice
With UX Research coming into the limelight, more and more organizations are looking to bring in their first UX Research hire. When they look
Designing an Immersive Menu for Augmented & Virtual Reality: a Learning Journey between Ambition and Humility
Designing for Augmented and Virtual Reality (AR/VR) implies a lot of tries and errors. We’re still figuring out the foundations of the AR/VR UX.
Opening Festival
Our Research Ops Journey – How we mastered the transformation
“This research ops thingy sounds smart – we should do that!” Easier said than done, right? How do you start? Where do you focus on? –
Creative Destruction
In his talk, Jan will share the Studio D approach to enabling peak creativity in design, research and strategy projects. Be sure to bring