Questions to ask before starting user research

Before you start preparing for research, it’s important to fully understand the research question. Stakeholders tend to focus on the method (‘we need a survey’).

In order to understand what the research question is, Michael prepared a list of questions to discuss with stakeholders. Topics in his list include:

• Product roadmap (future and history)
• Users & markets
• Goals & metrix
• Competitors
• Existing research
• Research needs
• Impact
• Timing & scope

What questions do you ask your stakeholders?