Before you start preparing for research, it’s important to fully understand the research question. Stakeholders tend to focus on the method (‘we need a survey’).
In order to understand what the research question is, Michael prepared a list of questions to discuss with stakeholders. Topics in his list include:
- Product roadmap (future and history)
- Users & markets
- Goals & metrix
- Existing research
- Research needs
- Timing & scope
What questions do you ask your stakeholders?