Before you start preparing for research, it’s important to fully understand the research question. Stakeholders tend to focus on the method (‘we need a survey’).
In order to understand what the research question is, Michael prepared a list of questions to discuss with stakeholders. Topics in his list include:
- Product roadmap (future and history)
- Users & markets
- Goals & metrix
- Competitors
- Existing research
- Research needs
- Impact
- Timing & scope
What questions do you ask your stakeholders?
The full article was published by Michael Margolis on GV Library
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