Questions to ask before starting user research

Before you start preparing for research, it’s important to fully understand the research question. Stakeholders tend to focus on the method (‘we need a survey’).

In order to understand what the research question is, Michael prepared a list of questions to discuss with stakeholders. Topics in his list include:

  • Product roadmap (future and history)
  • Users & markets
  • Goals & metrix
  • Competitors
  • Existing research
  • Research needs
  • Impact
  • Timing & scope

What questions do you ask your stakeholders?

The full article was published by Michael Margolis on GV Library

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