Get in touch
Exploratory research – what, why and how?

Maaike Mintjes

Exploratory research – what, why and how?

How do I uncover what users need and want? What exploratory research techniques are there? How should I organise my research? And how can I turn qualitative data into actionable insights? These questions and more will be answered in this hands-on, interactive online Exploratory research training.

Exploratory research is qualitative research ideally undertaken at the very start of the design process. It explores the needs, behaviours, pain points and context of (potential) users. Insights from exploratory research are used to inspire and guide product and service design strategies.

This introductory training will give you a practical understanding of what exploratory research is, and why and how it is done. The focus is on learning-by-doing, so you will be given a case and exercises to practice with. You will learn how to prepare for research, conduct and analyse in-depth interviews and share results as actionable insights.

Here’s what you’ll get from the training:

  • ✔ Understand what exploratory research is and when and why it is needed
  • ✔ Have a practical understanding of how to plan, conduct and analyse exploratory research in the form of user interviews
  • ✔ Be ready to apply your practical learnings in your own work
  • Maaike Mintjes

    Maaike Mintjes

Maaike started her career as a socio-historical researcher, and by chance moved into the UX field in 2007. After learning the ropes of UX design, she specialised in UX research. She was lucky to work on many innovation projects that required exploratory research – which she loves.

Aside from doing research, she also facilitates co-creation and has delivered design thinking training at KPN and Philips. Maaike has worked for small and large organisations in Australia and The Netherlands. She has an MA in History and recently completed a post-academic course in Behaviour Change.

As a trainer, Maaike believes in learning through doing and reflecting. She creates a safe space for people to learn, while at the same time challenging them to put what they’ve learned into practice. She likes everyone to have fun along the way.


Outline of this training

This training will be delivered online in 4 x 2,5-hour interactive sessions. Note that you will be required to conduct at least one interview between sessions 2 and 3.

Session 1 - Introduction

  • Welcome and introductions
  • Training overview
  • Sharing learning goals
  • What is Exploratory research: goals and methods
  • Why and when do you do Exploratory research
  • Our practice case

Session 2 - Preparing for in-depth interviews

  • Welcome/agenda
  • Planning your research (exercise)
  • Writing your discussion guide (exercise)
  • Interviewing tips
  • Practice interviewing with each other (exercise)
  • Homework: conduct at least 1 in-depth interview

Session 3 - Analysis: from data to insights

  • Welcome/agenda
  • Sharing interview experiences and data
  • Analysing qualitative data
  • Clustering data - affinity mapping (exercise)
  • Identifying patterns and insights (exercise)
  • Homework: think about a case you (would like to) work on so we can discuss it in the next training

Session 4 - Sharing research results effectively

  • Welcome/agenda
  • Ways to present insights so they stick
  • Creating a persona (exercise)
  • Discuss personal cases
  • Reflect & Close

Practical information

  • Class in English
  • Online training (runtime 4 x 2,5-hours)
  • Time commitment: 10 hours course and approx. 2 hours homework
  • Course uses Teams and Miro (no knowledge of Miro is required)
  • Price €750 (ex VAT)
  • Group size is max 6 participants
  • A mix of theory and exercises
  • After successful completion of this training, you will receive a UXinsight Certificate

Interested in this training? Please fill out the form 👉

More info

  • Max 6 participants
  • Via Teams and Miro
  • Want to know more about incompany options? 👇