Stakeholder support is crucial for the success of our research projects. But how do you get stakeholders to feel involved and engaged? Sometimes we invite stakeholders to participate in interviewing or observe testing. This is great, but there are more ways to get stakeholders’ buy–in. To do so, a researcher must wear a different hat: that of a facilitator.
This 3-hour, hands-on, online course will give you practical tips and tools on how to facilitate stakeholder engagement. How can you – in an online world –actively involve stakeholders in planning a research project or analysing research outcomes? How do you help stakeholders to feel empathy for users when you share research insights?
We will look at 3 challenges UX researchers face, which can feel like even more of a challenge when you can only work online:
- Working with stakeholders to get your research brief right
- Involving stakeholders in analysis
- Engaging stakeholders emotionally when sharing research results
The course is given by Maaike Mintjes. She has a UX research background and over the past years has been active as project lead and trainer in co-creation, facilitation and design thinking. With a maximum group size of 10 participants, there will be time to ask questions, share experiences and learn from each other.
After completing this course you will:
- Be aware of how your role as facilitator differs from that of the researcher
- Have a practical understanding of ways in which you can actively engage stakeholders at different times in your research process
- Have experienced how engaging stakeholders can effectively be done online with a tool like Miro