NCredible Framework – a tool for prioritising research questions

This 4-hour workshop will focus on how to identify an organization’s learning objectives and develop a research roadmap with the input of cross-functional teams. Researchers face universal challenges: resource scarcity and confusion around the value and positioning of research activities.

In this workshop, twig+fish will share a simple tool to publicize and organize the often-disparate learning needs and questions in an organization. Twig+fish will also share effective communication strategies to employ with sponsors so that cross-functional teams can collaborate to define and prioritize learning needs. To effectively leverage research activities and output, teams must deconstruct and scrutinize questions openly and collaboratively. When teams understand the range of potential of research services, they can be better contributors to and consumers of research efforts. In short, the entire organization benefits.

In this training, you will be introduced to the twig+fish Five-Phase Learning Process, the language used to describe this process, and specifically Phase 1 to align the team on learning objectives using the NCredible Framework. By having a structured process upfront, research sponsors increase the potential for their output to be meaningfully utilized.

After completing this training, you’ll be able to:

  • facilitate conversations with sponsors to elicit learning objectives and confidence in existing knowledge
  • support team members and bring relevant questions and assumptions to the surface
  • apply talking points and clear language to describe the work of researchers
  • collaboratively craft a strategic roadmap for designing studies with full transparency
  • create moments of reflection
  • Meena Kothandaraman

  • Zarla Ludin

With 30 years of experience, Meena has consulted to emphasize the strategic value and positioning of qualitative research in the design of product, space and service. Meena is fascinated by the complexity of human behavior, and applies a credible, structured and transparent approach to integrating human stories and anecdotes into mainstream processes. Meena’s experience spans multiple verticals, with companies around the world who believe in the value of qualitative research.

Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance.

Apart from her core consulting practice, she has been a key contributor and Lecturer in the Bentley University Human Factors and Information Design (HFID) graduate program in her 20-year tenure. Meena teaches the capstone qualitative research course. Her course has received excellent recognition. She has helped shaped many of the research leaders in organizations today.

She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada. Meena is always inspired by her other passions, namely performing as a South-Indian Classical Violinist, pursuing culinary arts, and learning from her two children!

Bringing an anthropological perspective to everything she works on, Zarla is passionate about helping people build stronger connections with each other. Zarla’s expertise lies in her ability to help people reveal, reflect, and describe the parts of life taken for granted. Zarla has a knack for helping teams access their natural curiosity and bring a more empathic lens into their work. Zarla has run numerous workshops for twig+fish, and always receives high praise for her ability to usher teams to a moment of understanding that was not previously illuminated.

Her extensive consulting experience gives her the insight into team dynamics that make twig+fish a unique form of human-centered consulting. Zarla has worked for design, marketing, engineering, and brand teams in a number of domains including civic services, financial, healthcare, consumer packaged goods, and engineered products.

Zarla has a BA in Anthropology from the University of Colorado (Boulder) and a MS in Human Factors in Information Design from Bentley University.

Outside of work, Zarla is a certified yoga instructor, avid seaglass hunter, and mom to two beautiful girls who brighten her world daily.

Outline of this training

This online workshop consists of a 4-hour session, and inclusion of a case study to demonstrate the use of the NCredible Framework.

  • Introduction
    (research challenges + mindset)
  • Reflection
    (challenge assumptions and measure confidence in existing knowledge)
  • Roadmap
    (generate questions and plot using the NCredible Framework)
  • Study Design Considerations
    (ideal vs. constrained approaches)

Practical information

  • Workshop in English
  • Online class for 4 hours, with breaks offered via Zoom
  • February 10, 2021 from 14:00 – 18:00 CET
  • Price €250,- (ex VAT)
  • Maximum group size is 15 participants
  • Registration closes on February 3
  • Mix of quick lecture and heavy emphasis on application and group work
  • Minimum number of 8 participants to proceed

Register now!

  • 10 February
  • 14.00-18.00 CET
  • Online workshop, with heavy emphasis on application and group work
  • Learn how to align your team on learning objectives

250 (ex VAT)

12 in stock