Ever talked to a kid who did not stop asking Why? A simple but very effective way to get to the bottom of things. Use the 5 whys to understand the deeper motivations of people.
How does it work?
We just love the Five Whys for its simplicity and effectiveness. During an interview, you do not stop your questions whenever you get your first answer, but keep on asking Why? Read the full article about the importance of asking the question vertical.
Note
The Five Whys is also a very useful technique to better understand the research question.
The full article was published by IDEO on IDEO
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