The Research Funnel describes four levels of research: 1) exploratory, 2) strategical, 3) tactical and 4) operational.
UX research is often associated with tactical and operational research. However research is necessary at al levels in the product lifecylce.
The full article was published by Emma Boulton on Medium
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How can we effectively integrate UX research in Agile? How do we deal with aggressive timelines and lack of research buy-in from agile teams?
How to effectively partner with UX research stakeholders? How do you get buy-in as a researcher? Check this practical guide including several templates to use for your research studies and stakeholder collaboration.
