The Research Funnel describes four levels of research: 1) exploratory, 2) strategical, 3) tactical and 4) operational.
UX research is often associated with tactical and operational research. However research is necessary at al levels in the product lifecylce.
The full article was published by Emma Boulton on Medium
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We all know examples of failing chatbots. However, under specific circumstances chatbots can be a useful method for UX research. Carmen van der Zwaluw shares her personal experience, the advantages of using chatbots and things to consider when using this method.
Now that the measures in most countries are being relaxed, it is time to reopen your UX lab and meet your target audience in person again. But how do you facilitate safe research for everyone?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?