5 Signs of a customer-centric organisation
UX Research teams do more than deliver customer insights; they ensure products meet customer needs. This requires working in customer-centric organisations that understand and act on customer insights. This article presents a framework and indicators of customer-centricity in organisations.
Beyond the buzzwords: Alternatives to Research, Data, Insights
Take some time to reflect on words you use every single day in your practice. There are probably terms like “research”, “data” and “insights”? But using the same words can limit our impact. Learn why and get ideas on how you can diversify your language to ensure clearer and more impactful communication in your work.
How to measure UX research impact: A multi-level framework
Whether you are the only UX researcher in your organisation or part of a larger team: it makes sense to reflect on the impact of user research regularly. We propose a framework for defining and measuring UX research impact across different levels.
3 Types of stakeholders in UX research: Managing expectations and gaining trust
Not all stakeholders are alike. Learn about three types of stakeholders you can come across in UX research, the unique challenges of working with each one, and strategies for effective collaboration to maximize the impact of your work.
UX research prioritisation: Avoiding low impact projects
We went from creating appetite for research to juggling the overwhelming amount of requests. How can we spot the most promising projects? And identify those that risk having little impact? Learn about 5 steps to help you implement UX research prioritisation in your organisation.
Make Agile work for UX research impact
How can we effectively integrate UX research in Agile? How do we deal with aggressive timelines and lack of research buy-in from agile teams?
UX research strategy 101: How to start setting priorities
Too many research requests? Finding it hard to say no to stakeholders? Learn how to get started with UX research strategy and the art of prioritizing (Miro template included!).
A 3-step guide for a better partnership with UXR stakeholders
How to effectively partner with UX research stakeholders? How do you get buy-in as a researcher? Check this practical guide including several templates to use for your research studies and stakeholder collaboration.
3 Reasons to start doing customer service research today
Have you ever considered doing customer service research? What is it, why should your organization invest in it and how can you convince your stakeholders of its value?
4 Mistakes I made as a UX researcher & how to avoid them
Have you ever done research without involving stakeholders? Or, taken all research requests from stakeholders? Learn practical tips on how to avoid these and other UX research mistakes.
5 Arguments to sell accessibility to your company
Convince your management to invest in accessibility by taking a business perspective: a means to increase revenue, save costs, improve SEO, comply with law and increase customer satisfaction.
Having impact as a UX researcher – Q&A with Gregg Bernstein
Gregg Bernstein, the author of the book “Research Practice”, shares advice and practical tips about how to have impact as a UX researcher.
Collaboration for the Win! When Research Democratization becomes an Insights Bonanza
Opening a new product in a new market raised lots of questions. We needed to find answers, fast. Cue the Insights Bonanza!
Journey First, Destination Second – Satisfying the UX Researcher’s Hunger for Change
How can we UX researchers work towards a higher purpose with sustained dedicated practice and a growth-mindset and persevering despite setbacks?
Does UX Research have an image problem?
‘Do you still do UX research stuff?’ Maaike Mintjes is regularly confronted with a very narrow view of UX research, which seems to be based on two connected assumptions.