Impact » Positioning & maturity

5 Signs of a customer-centric organisation

UX Research teams do more than deliver customer insights; they ensure products meet customer needs. This requires working in customer-centric organisations that understand and act on customer insights. This article presents a framework and indicators of customer-centricity in organisations.

Beyond the buzzwords: Alternatives to Research, Data, Insights

Take some time to reflect on words you use every single day in your practice. There are probably terms like “research”, “data” and “insights”? But using the same words can limit our impact. Learn why and get ideas on how you can diversify your language to ensure clearer and more impactful communication in your work.

How to measure UX research impact: A multi-level framework

Whether you are the only UX researcher in your organisation or part of a larger team: it makes sense to reflect on the impact of user research regularly. We propose a framework for defining and measuring UX research impact across different levels.

3 Types of stakeholders in UX research: Managing expectations and gaining trust

Not all stakeholders are alike. Learn about three types of stakeholders you can come across in UX research, the unique challenges of working with each one, and strategies for effective collaboration to maximize the impact of your work.

Make Agile work for UX research impact

How can we effectively integrate UX research in Agile? How do we deal with aggressive timelines and lack of research buy-in from agile teams?

UX research strategy 101: How to start setting priorities

Too many research requests? Finding it hard to say no to stakeholders? Learn how to get started with UX research strategy and the art of prioritizing (Miro template included!).

4 Mistakes I made as a UX researcher & how to avoid them

Have you ever done research without involving stakeholders? Or, taken all research requests from stakeholders? Learn practical tips on how to avoid these and other UX research mistakes.

5 Arguments to sell accessibility to your company

Convince your management to invest in accessibility by taking a business perspective: a means to increase revenue, save costs, improve SEO, comply with law and increase customer satisfaction.

Having impact as a UX researcher – Q&A with Gregg Bernstein

Gregg Bernstein, the author of the book “Research Practice”, shares advice and practical tips about how to have impact as a UX researcher.

Does UX Research have an image problem?

‘Do you still do UX research stuff?’ Maaike Mintjes is regularly confronted with a very narrow view of UX research, which seems to be based on two connected assumptions.

Guiding your team strategy with User Research Principles

How to get to the next level with your UX research team, if your team is scattered around different offices and operate in different time zones? Emma Boulton shares how she addressed this challenge at Babylon Health.

Training an army of (non)researchers

Do you want to scale your research capacity? Eduardo shares how to train your co-workers in doing research.

We can’t all be researchers

You can ask everyone to do some programming but that doesn’t make everyone a programmer. The same applies to research.

Is Fear a Factor? A metric to help you assess your organization’s ability to learn

For what percentage of people in your organization is it safe to say ‘I don’t know’ in front absolutely anyone else about any topic? Erika Hall introduces the continuous learning quotient or CLQ.

Making user research work in a large corporation

How is UX research organised at KPN, a large Dutch corporate organization? And what are their challenges and learnings?