How a chatbot can keep your participants more engaged
We all know examples of failing chatbots. However, under specific circumstances chatbots can be a useful method for UX research. Carmen van der Zwaluw shares her personal experience, the advantages of using chatbots and things to consider when using this method.
Motivations, desires and needs – is it possible to observe them online?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
Instead of asking people about their lives you start by asking them to create a photo journal. Participants create their own story and tell more about it during an interview.