The Empathy Map can be both viewed as a research tool as well as an observation/analysis tool. In an Empathy Map you collect 1) observable phenomena:
And 2) non-observable phenomena:
Dave Gray is the founder of the Empathy Map, but it’s widely used in UX research and design.
The full article was published by Dave Gray on XPLANE
Read full article
Now that the measures in most countries are being relaxed, it is time to reopen your UX lab and meet your target audience in person again. But how do you facilitate safe research for everyone?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’