Blog

User experience research vs. market research for product design and development – a blurring line?

What is the difference in market research and user research? Traditionally market research has a wider perspective. Its methods are mostly quantitative, and focus on opinions. User research focuses more on behavioral data. However both disciplines are shifting more towards each other. It is important not to work in silos, but work together. 

If you are interested in the different levels of research, take a look a the research funnel of Emma Boulton as well.

The full article was published by Guy on Simple Usability

Read full article
1 min. read
2K reads

Related

How to build a UX research role & practice from scratch

28 March 2023

Are you the first UX researcher in your organisation? Or is it your first role as a UX researcher? Get inspired by this case study on how to define your role from scratch and spread the research mindset in your teams (templates included!).

How to make UX research accessible for neurodiverse professionals

20 February 2023

There have been a lot of discussions in the UX research field about diversity and inclusion. But how inclusive is our field to UX professionals? Learn how UX research industry standards are harmful, and how can we change them to make our field accessible to neurodiverse UX professionals.

UX research prioritisation: Avoiding low impact projects

23 January 2023

We went from creating appetite for research to juggling the overwhelming amount of requests. How can we spot the most promising projects? And identify those that risk having little impact? Learn about 5 steps to help you implement UX research prioritisation in your organisation.

Subscribe to our newsletter!

  • This field is for validation purposes and should be left unchanged.