In this article you find practical tips on how to use generative methods, concept testing and evaluative research in machine learning (ML) or artificial intelligence (AI) systems.
The full article was published by Michelle Carney on People Nerds
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We all know examples of failing chatbots. However, under specific circumstances chatbots can be a useful method for UX research. Carmen van der Zwaluw shares her personal experience, the advantages of using chatbots and things to consider when using this method.
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
