“Asking questions is a waste of time unless you know your reason for doing so in advance.”
Erika Hall
This template was updated in January 2025 to include insights and adjustments based on user experiences since then. Template initially published in February 2021.
Figuring out what the research objective is, is a crucial part of preparing for a research project. Other things to discuss upfront are things like budgets, deadlines and how recruitment will be handled. This template helps you to think about those important questions before you start, so you can make your research project a success. Fill it out together with your team, clients and/or stakeholders.
Download the template below:
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Maaike Mintjes
Maaike is a versatile researcher, facilitator, trainer and coach. Starting in UX in 2007, she has since worked in and learned from various human-centred design disciplines. She uses design thinking to guide co-creation and build bridges between research and design.
