Motivations, desires and needs – is it possible to observe them online?

Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?

As a UX researcher, I sometimes feel unsure of myself –and I thoroughly recommend it!

As a UX researcher, I sometimes feel unsure of myself –and I thoroughly recommend it!

As a researcher, you’re trained to ask questions: What’s the world really like? What’s going on under the surface?

We can’t all be researchers

You can ask everyone to do some programming but that doesn’t make everyone a programmer. The same applies to research.

A practical tool for prioritising research questions – and ensuring that they don’t all end up in a usability test

As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’

Choosing the right approach

Choosing the right approach

How to start a research project? Every project and of course, every research question is different. How do you choose the right approach. Maike Klip has listed her steps in the form of questions she asks herself at the start of every project. Let’s have a look!

Collaborative interview analysis

Collaborative interview analysis

We often ask team members to observe and take notes during an interview. But why not include them in our analysis as well?

Life as a young UX Researcher

Life as a young UX Researcher

What problems do young UX researchers encounter during their daily job? How do they handle these problems? Inge and Anne from Online Department did the research.

Obtaining deeper insights from research participants with images Obtaining deeper insights from research participants with images

Obtaining deeper insights from research participants with images

Sometimes, simply asking questions isn’t enough. You need to introduce other tools to help participants better express themselves.

Dogfooding: A Powerful Addition to the User Research Toolkit

Dogfooding: A Powerful Addition to the User Research Toolkit

Dogfooding: a practice of using the product or service that you’re working on. Colette Kolenda has found that it can powerfully augment our work as researchers when done in conjunction with rigorous research.

Making user research work in a large corporation

How is UX research organised at KPN, a large Dutch corporate organization? And what are their challenges and learnings?

Tag your user research effectively and discover patterns

Tag your user research effectively and discover patterns

How do you capture valuable insights for all your research? And how do you manage these in order to discover patterns across study findings?

One-pagers in User Research — Notes on the book ‘Interviewing Users’

One-pagers in User Research — Notes on the book ‘Interviewing Users’

It is like having a long (one way) conversation with a fellow user researcher with loads of experience that makes you reflect on your approach.

N=5 revisited: how introducing variety improves your research

N=5 revisited: how introducing variety improves your research

Has NN been wrong for over two decades with the golden rule N=5 in usability tests?

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