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Creative Interviewing Techniques


Creative Interviewing Techniques

Getting the most from the conversations we have with our users is absolutely essential. This makes it all the more frustrating when we feel that there is a deeper level of understanding available – we just can’t quite reach it.

In this training, we discuss the barriers that might hold us back, and provide you with the tools to break these barriers down. Even more importantly, you’ll have the chance to try out the techniques you’ll learn in a safe practice environment, meaning when the time comes to use them for real – you’ll be ready!

Here’s what you’ll get from the training:

  • ✔ An expanded toolbox of creative techniques
  • ✔ Greater insight into participant’s latent knowledge
  • ✔ Increased engagement and better responses from participants

This training is for you:

…if you’re already experienced in the basics of interviewing, and want to:

  • Take your research skills to the next level
  • Learn new interview methods
  • Get more valuable data from your users
  • Expand your toolset for effective research
  • And much more!


Outline of this training

This online masterclass consists of a 2,5-hour session, a deep dive into creative techniques you can use in an interview. Amongst much more, you’ll learn about social, cultural, and language barriers - and how to overcome them. You’ll also discover a range of new tools techniques to help take your research conversations to the next level.

  • Introduction
  • What do we mean with creative techniques?
  • When do we need creative techniques?
    • Knowledge is not manifest
    • Knowledge is not reliable
    • Language barriers
    • Social/cultural barriers
  • What tools are out there?
    • Visual
    • Constructive
    • Provocative
    • And more...
  • Applying tools
  • Discussion and wrap up


  • Meike Mak

  • Karin den Bouwmeester

I am a design researcher, UX specialist and UX research trainer with a background in Industrial design and marketing. My strength is to listen and understand. I solve complex puzzles and feel challenged by difficult problems. My ambition is to ensure that products and services make people’s lives more enjoyable, easier and more valuable. I strongly believe in human-centred design and apply the user-centred design principles in my work.

Since 2016 I work on UX research strategies for various companies through my own company, mbstudio. Since 2017 I train and coach other UX research professionals.


I am a UX researcher and the founder of UXinsight. With a background in psychology, I started working as a UX researcher in 2000. I worked as a researcher in a large enterprise, as well as for small agencies. With over 20 years of research experience, I’m open to every research challenge. I still love to dive into a new study each time.

As a trainer, I aim to create an open atmosphere for participants to feel safe and welcome to share information and experiences. Every group is different, which makes it interesting, diverse and fun.


What participants are saying about this training

The training is very practical and hands-on. Learning more about the different techniques out there proved useful, and with the hand-outs, I am now ready to start experimenting.

Linda Timmerman

Practical information

  • Class in English
  • Online course (runtime 2.5 hours)
  • Price €185,- (per participant, ex VAT)
  • Course uses Zoom and Miro (no knowledge of Miro is required)
  • Group size 6-12 participants
  • A mix of theory and exercises

Interested in this training? Please fill out the form 👉

Practical info

  • ⭐⭐⭐⭐
  • 6-12 participants
  • Via Zoom & Miro
  • Want to keep posted on new dates?
  • Or, know more about incompany options? 👇