How do I uncover what users need and want? What exploratory research techniques are there? How should I organise my research? And how can I turn qualitative data into actionable insights? These questions and more will be answered in this hands-on, interactive online Exploratory research training.
Exploratory research is qualitative research ideally undertaken at the very start of the design process. It explores the needs, behaviours, pain points and context of (potential) users. Insights from exploratory research are used to inspire and guide product and service design strategies.
This introductory training will give you a practical understanding of what exploratory research is, and why and how it is done. The focus is on learning-by-doing, so you will be given a case and exercises to practice with. You will learn how to prepare for research, conduct and analyse in-depth interviews and share results as actionable insights.
Here’s what you’ll get from the training:
- ✔ Understand what exploratory research is and when and why it is needed
- ✔ Have a practical understanding of how to plan, conduct and analyse exploratory research in the form of user interviews
- ✔ Be ready to apply your practical learnings in your own work