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Facilitation – Engaging Stakeholders in UX Research Projects


Facilitation – Engaging Stakeholders in UX Research Projects

Stakeholder support is crucial for the success of our research projects. But how do you help stakeholders to become involved and engaged? As researchers, we might invite stakeholders to observe interviews and testing. This is great, but there are more ways to get stakeholders’ buy-in. To do so, a researcher must wear a different hat: that of facilitator.

This 3-hour online introductory course will give you practical facilitation tips and tools. These will help you engage stakeholders at those crucial moments before and after your fieldwork. Such as when planning a research project or when sharing research insights.

In this interactive, hands-on course we will:

  • Look at the differences between being a researcher and being a facilitator
  • Discuss facilitation tips and tools to help you engage stakeholders
  • Dive into a practical facilitation example: running a session with stakeholders to determine which questions your research should answer

Outline of this training

This course will be delivered online in one 3-hour session.

  • Welcome and introductions
  • Wearing a different hat: researcher vs facilitator
  • Facilitation tips & tools
  • Practical facilitation example: running a session with stakeholders to determine which questions your research should answer
  • Reflect and close


  • Maaike Mintjes

Maaike started her career as a socio-historical researcher, and by chance moved into the UX field in 2007. After learning the ropes of UX design, she specialised in UX research. She loved doing UX research but noticed that often research insights were lost along during design and development. So she started facilitating workshops with stakeholders to bridge this gap. From here she discovered design thinking and co-creation.

Maaike has worked for small and large organisations in Australia and The Netherlands. Her most recent job was as Co-create Lead at Philips, where she also delivered design thinking and facilitation training. She is now a happy freelancer, helping clients with all kinds of design challenges. She has an MA in History and completed a post-academic course in Behaviour Change.

As a trainer, Maaike believes in learning through doing, sharing and reflecting. She creates a safe space for people to learn, while at the same time challenging them to put what they’ve learned into practice. She likes everyone to have fun along the way.


What participants are saying about this training

Being in a small group allowed nice interactions and time for questions. Very concrete tool to use (FAQ), actionable tips on facilitating, exercises that triggered questions.


Maaike <3 She's such a great communicator. The way she explains makes everything so easy and clear.


The examples and exercises demonstrate well which mindset will help you as a facilitator (sometimes with a research hat on). It provides direction and inspires.

Jorieke Aben

Small group, lot's of conversations and great atmosphere.

Gundega Lapsa

Practical information

  • Training in English
  • Online training (runtime 3 hours)
  • February 3 or March 31, 2022 from 09.30 – 12.30 CET
  • Price €250,- (per participant, ex VAT)
  • This training uses Teams and Miro (no account or knowledge of Miro is required)
  • Hands-on and interactive
  • Group size 5-6 participants (minimum is 5) – with this small group there will be plenty of time to ask questions, share experiences and learn from each other.
  • After participation, you’ll receive UX Research Certification by UXinsight


Practical info

  • 09:30 - 12:30 CET
  • 5-6 participants
  • Plenty of room for interactivity
  • Via Teams and Miro
  • ⭐⭐⭐⭐⭐ (9.5/10)