In many organizations, the qualitative research process comes together fairly predictably: stakeholders approach researchers with knowledge gaps and qualitative researchers face challenges of resource scarcity (no time, budget or skill to address the described knowledge gaps).
The result of many research studies is a rushed implementation that fails to address the actual objectives. Knowledge gaps remain, and designs are built on assumptions. In short, the designs suffer.
What if we began understanding research and knowledge gaps with an aligned perspective? What if research studies are organized, and positioned in a way that always begins with an understanding of the human story, and the effort it takes to collect it? Positioning research as a strategic tool enables teams to ensure that we learn from people first before applying knowledge to products. Knowledge gaps are addressed in order, and in a way that creates confidence that the human story has been integrated.
twig+fish will lead you through a workshop that transparently describes research effort, ensuring that you are studying what was intended to be studied. Using the twig+fish NCredible Framework as a shared canvas for stakeholders to share objectives, researchers can better describe how studies can be designed credibly and in a way that fully addresses the objectives.
The framework also helps to reveal a clear research roadmap, in a way that promotes priority across objectives. The visual nature of the framework externalizes a credible research process and facilitates easy communication of variables that affect study design.
What we will cover
As facilitators, we will provide you with talking points to uncover stakeholder objectives, so that you are ready to begin your research study fully aligned on all knowledge gaps.
You will be introduced to the twig+fish Five-Phase Learning Process, the language used to describe our process, and specifically Phase 1, to align the team using the Framework. Objectives start with questions. You will be given sample questions and will use the framework to plot questions in a way that reveals intent, assumptions, and existing knowledge.
After affinitizing questions, we will form objectives and discuss ways to design a study that balances an ideal approach with realistic constraints. We improve your likelihood to design credible and successful research studies when democratizing the research process.
After completing this workshop, you will be able to:
- facilitate conversation to understand team knowledge sources and the confidence associated with those sources
- deconstruct stakeholder questions in order to reveal assumptions
- prioritize questions to define a research roadmap
- more persuasively describe the effort involved in designing your research studies
- create moments of reflection for strengthening the existing research process
- collaborate more confidently with your team’s stakeholders in creating efficient, organized research plans for the future