UXinsightUnfolds 2021Nov 11

Making UX Research more inclusive

Online UX research conference

What to expect

We’re back with another UX research conference! We invite experts by experience to share their stories and host engaging interactive sessions on Inclusive UX Research.

The purpose is not to tell you why inclusivity is so important, but instead how to take positive steps to ensure your research is inclusive and works for everyone.

The main program takes place between 11:00 and 17:30 CET (convert to your timezone). We’ll share recordings and presentations with participants.


  • 11:00 to 11:10 - Opening of the event

  • 11:10 to 11:50 - Designing Different Types of Inclusive Experiences

    What does it mean to cater to diverse needs? What does it mean to make your design inclusive? From designing registration forms to navigation patterns to privacy policies, in this talk, I will be sharing the various approaches you could take towards inclusive design and providing a positive experience to a wide range of people.

    The talk will cover case studies - what worked well, what fell flat, what challenged me as a researcher- from my time at the BBC, British Airways and now Mendix, as the lead researcher responsible for ensuring accessible and inclusive experiences.

  • 11:50 to 12:30 - Expanding Definitions: Technological Accessibility

    When talking about accessibility and inclusive products, there is often a narrow definition of what it means for a product to be accessible. There are additional considerations to ensure a truly inclusive and accessible web especially as work and school and other aspects of life move online and virtual connections are more important.

    This talk discusses why accessibility matters and the additional considerations, including what I call "technological and technical accessibility" to create more inclusive products in a remote world and digitally connected world.

  • 12:30 to 13:30 - Lunch break and networking

  • 13:30 to 14:10 - Setting up a DEI Division in a Giant Organization

    Where do you begin in setting up a DEI (Diversity, Equity, Inclusion) division in your organization? We discuss the challenges, wins and actionable steps to effecting change internally and externally. We show you how we address staff, policy and operations as well as how we present ourselves to clients and prospects.

  • 14:10 to 15:00 - Panel discussion

    The panellists reflect on the talks and share their experiences and thoughts.

  • 15:00 to 15:15 - Break

  • 15:15 to 15:45 - Networking

  • 15:45 to 17.15 - Workshops

  • 17:15 to 17:30 - Wrap up

All times CET


  • Option 1) One Step in the Right Direction: Toward More Accessible Research Design

    Including everyone’s voice in design is challenging, especially when we take into account all the different challenges users may face. To ensure the best experience for all, we must consider as many needs and preferences as possible. Moreover, deciding between a wide range of research methods adds an additional challenge. In some cases, less traditional approaches may hold the key to success.

    In this workshop, we will introduce you to several problems faced by users with different needs, and the corresponding characteristics to keep in mind when doing design and research. Next, we will split up into small groups, each focusing on a specific challenge. In our small groups, we will explore a scenario with a specific challenge in mind testing/ designing for a digital environment.

    Together with one or two experience experts (people living with that specific disability), we will have a look at the research method(s) used traditionally, and learn what it’s like to approach the scenario with (more) accessible methods.

    To finish, we will share our ideas and insights with each other. In this way, a step is taken towards more accessible research design.

  • Option 2) Finding Diverse User Research Participants: the Who, Where, and How?

    Feel confident about inviting diverse respondents: where to find the people.

    1) You know that diverse participants will provide truly actionable insights, but how do you convince your manager or client? Let’s share our business arguments.
    2) Based on real-life examples, we explore the question: who to invite? And, if your budget is limited: which choices to make.
    3) After that, together we create a list of where to find diverse people and how to successfully invite them.
    4) Make or buy: what to expect when doing the acquisition of respondents yourself.

  • Option 3) Getting Started with Inclusive Service Design: Supporting Trans and Gender Non-conforming Folks

    This last year has been both challenging for many, and a turning point for under-respected communities’ liberation. As designers and researchers in a post-pandemic world, we play a critical role in influencing both local and global change through our craft. So, where do we begin?

    It is important to acknowledge that we will all approach our own personal journeys of rigorous self-awareness, proactive education, growth through active practice, and building our confidence in standing up for what is right differently. We encourage you to use this session as yet another, or maybe the first means to develop your perspective on diversity, equity, and inclusion.

    This workshop aims to empower individuals with definitions, scenarios, interactive activities, open discussion, and reflection to think through how they can each take personal accountability in how they include trans and gender non-conforming customers in their research.

All times CET

Our speakers

Aafke van Welbergen (she/her)

UX Researcher at Stichting Accessibility

Eriol Fox (they/them)

Product Manager & Designer at Simply Secure

Eva Westerhoff

Project manager, consultant, speaker, trainer for diversity, inclusion and physical/digital accessibility

Hossein Raspberry (he/him)

Senior User Experience Researcher at Mendix

Ingrid Pfrommer (she/her)

Founder OnderAnderen.com

Joey van der Bie

Researcher, accessibility & user experience at Amsterdam University of Applied Sciences

Julie Krohner (she/her)

Resident Ethnographer at Vanguard

Lade Tawak (she/her)

UX Researcher and Experience Designer

Mansha Manohar (she/her)

Lead UX Researcher at Mendix

Max Masure (they/them)

Community-centered Service Designer and UX Researcher, Author

Melody David (she/her)

Inclusion Consultant & Copywriter

Shannon Fitzhugh-Mengers (she/her)

Lead UX Researcher at Vanguard

Shereen Lopez (she/they)

UX/UI Designer, Design Mentor, UX Writer

Veron Wormeester (he/him)

Project Lead / User Researcher at Stichting Accessibility

Aafke van Welbergen (she/her)

Aafke has a great ambition in improving the environment, instead of changing people themselves. After a Bachelor’s degree in Artificial Intelligence at the University of Utrecht she decided to focus more on the human-environment interaction resulting in a master’s degree of Applied Cognitive Psychology at the University of Utrecht.

After this master, she got the opportunity to work at the Accessibility Foundation, which focuses on improving the physical, social and digital accessibility for different organizations. As a UX designer in different projects, she makes sure problems and possible solutions are not only detected by accessibility experts, but are also based on experiences of the end-users themselves.

Aafke really likes baking (her best hobby according to her boyfriend). Unfortunately for him, she is training for her first 1/4 triathlon so she can eat most of her baked cookies and cakes herself 😊. The rest of her spare time is mostly spent on watering all her plants and short walks towards the nearest petting zoo.


Eriol Fox (they/them)

A Designer of 11 years working in for-profits and then moving into NGO's and open-source software organisations, working on complex problems like sustainable food systems, peacebuilding and crisis response technology. Eriol now works at Simply Secure. They are part of the core teams at Open Source Design and a PhD researcher at Newcastle University's Open Lab researching human-rights focussed open-source software projects.

Eriol is a non-binary, queer person who uses they/them pronouns.

LinkedIn | Twitter | Website

Eva Westerhoff

LinkedIn | More info soon

Hossein Raspberry (he/him)

Hossein works as a researcher at Mendix. Combining his M.S. in Human-Computer Interaction (HCI) with his B.A in Psychology, Hossein spends most of his time examining human needs and behaviors to create meaningful, effortless services. He is also a passionate advocate for the role of inclusive design as a critical business function.

When not working, Hossein is writing, swimming, cooking, and occasionally volunteering. He currently lives in Rotterdam, Netherlands.

LinkedIn | Twitter | Medium

Ingrid Pfrommer (she/her)

Ingrid Pfrommer, founder of OnderAnderen.com, is on a mission to make the world more empathetic and a more enjoyable experience for everyone. She does this by empowering designers to design for all. She promotes diversity in user research to understand a wide spectrum of needs, to help make more inclusive design decisions.

Ingrid has a background in design and worked in various management positions for companies providing digital services, always advocating for truly understandable and accessible user interfaces. Ingrid lives in Amsterdam with her husband, son of 18 years old and daughter of 16.

LinkedIn | Twitter | Instagram | Website

Joey van der Bie

LinkedIn | More info soon

Julie Krohner (she/her)

LinkedIn | More info soon

Lade Tawak (she/her)

Lade Tawak is a UX Researcher and Experience Designer using her expertise in research, strategy, design thinking, facilitation, and customer experience to help businesses better understand people and problems so they can create useful and usable products and services as well as delightful experiences.

She has an academic background in Psychology and has worked with organisations around the world including Google, Interswitch Group, and Paystack and in various areas including voice assistants, browsers, localisation, healthcare, financial services, and education.

She is passionate about personal and career development and is also a Career Coach.

LinkedIn | Twitter | Website

Mansha Manohar (she/her)

As Lead UX Researcher at Mendix - a Siemens business, Mansha informs the company strategy with generative research. In a career spanning almost 9 years, she has worn various hats as a UX architect, interaction designer, researcher and research manager. She has extensive experience in Human-Computer Interaction and in feeding the end-to-end product development cycle with qualitative and quantitative research across a wide range of contexts, from public service to B2B.

Previously, she managed a team of digital experience researchers at British Airways and prior to that led design research at the BBC in high-profile products such as BBC News.

Outside work, Mansha hangs on for dear life while trying to navigate the twists and turns of Dutch grammar.

LinkedIn | Twitter | Website

Max Masure (they/them)

Max Masure (they/them) is a community-centered Service Designer and UX Researcher, DEI Consultant, Author, and Public Speaker.

They were named one of the most influential leaders of DEI in 2019 and 2020 by Hive Learning and by Engati CX in 2021. They recently supported the United Nations in their efforts to improve engagement on their Sustainable Development Goals, trained Doctors Without Borders to better serve their employees and donors, trained a global hotel company to better serve their transgender and gender non-conforming customers, and they are currently advising the Service Design Network Organization as a founding member of their Diversity, Education, and Inclusion Advisory Board.

They believe in equity, community-centered design, and the liberation of underrepresented communities. They regularly speak on trans inclusion, imposter syndrome, ethics, and transformative culture.
Their upcoming book is in pre-order: “You (Don’t) Suck: a workbook to silence imposter syndrome”

LinkedIn | Twitter | Facebook | Instagram | Website

Melody David (she/her)

Melody is passionate about creating inclusive experiences online and offline. In recent years, she has hosted and spoken at several events for organisations such as Uber, Facebook, Sony Music, UXDX Amsterdam, Women in Tech Regatta and The Next Web Amsterdam.

Shannon Fitzhugh-Mengers (she/her)

LinkedIn | More info soon

Shereen Lopez (she/they)

Shereen plunged into design a little over 5 years ago with an academic background in psychology and medicine. Her innate instinct to revolutionize the status quo with kindness and humanity has allowed her to develop her career in learning experience design. Her need to help others and uphold consideration towards those she is serving resonates with her work in creating products which can be felt beyond the screen.

She is currently a digital nomad mentoring students transitioning into design. She is passionate about seeing the evolution of her students and loves working to instill confidence and positivity in their process. She also works with CareerFoundry to help make their UX course material more comprehensive and inclusive.

Shereen is a mixed-race, gender non-conforming, third culture person with ADD and her goal in life is to make education more accessible. Her superpower is that she is able to see the unique beauty in every individual who crosses her path.

LinkedIn | Instagram | Website

Veron Wormeester (he/him)

Veron is passionate about how people work with technology. After his Master Human-Technology Interaction at the Technical University of Eindhoven, Veron found his home within the world of user research. In the last eight years he worked to understand the needs and wishes of many users at a ux-research agency, in building educational software and for the last two years in the world of accessibility at the Accessibility Foundation.

Although his heart is with the end users, he likes to develop software and technology himself as well. In this way he is able to create a bridge between the end-user and developers. Veron gets his energy from understanding complex mechanisms and processes and explaining them in simple language. This also shows in Veron’s side job as a primary school teacher in programming.

Outside of work Veron shows a broad interest in hobbies like dancing, making music, board games, or growing yummy vegetables.


Practical info


Recently, we have taken a number of steps to improve the accessibility of our website, and for this event in particular. These changes will be ongoing as we continue to learn. If you notice something which is a challenge to you or others, please let us know so we can continue to improve.

The talks are captioned, and we will share presentations and recordings with all participants. 


Thanks to the input of a number of generous helpers, we’re proud to share, compiled from what we’ve learned so far about inclusion: a list of guiding principles and resources


If you want to contribute to this list, please send us message


We are looking for partners who can help us build an inclusive, accessible and meaningful event. Partners who want to support a growing inclusive UXR community and those who are creating diverse teams or servicing a more inclusive practice, we welcome your investment!


If you recognize yourself, get in touch


What’s included in my ticket? Can I share my ticket with a colleague? How do I access the event?


For the answer to these questions and others, we’ve put together a list of answers and advice. Don’t see the answer to your question? Please contact us, we’ll be happy to help!

Ready to take a step toward more inclusive research?

The regular ticket price is €59,-.

There’s a discounted rate available for:

  • people from countries with an extreme currency difference to the Euro
  • students
  • people currently without a job
Get your ticket now!

Made possible by

Logo of the Accessibility Foundation
Logo of the Dutch Computer Human Interaction Associating

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