A research framework helps your organisation in structuring and prioritizing research efforts. Matthew Godfrey explains why and how they adopted the Research Funnel framework introduced by Emma Boulton.
The Research Funnel by Emma Boulton shows some similarities with the NCredible Framework by Twigandfish.
It feels like a suitable model when you want to integrate market and UX research.
The full article was published by Matthew Godfrey on UX CollectiveRead full article