A research framework helps your organisation in structuring and prioritizing research efforts. Matthew Godfrey explains why and how they adopted the Research Funnel framework introduced by Emma Boulton.
The Research Funnel by Emma Boulton shows some similarities with the NCredible Framework by Twigandfish.
It feels like a suitable model when you want to integrate market and UX research.
The full article was published by Matthew Godfrey on UX Collective
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Now that the measures in most countries are being relaxed, it is time to reopen your UX lab and meet your target audience in person again. But how do you facilitate safe research for everyone?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’