To better understand when to use which user research method, Christian introduced a framework along 3 dimensions: 1) Attitudinal vs. Behavioral, 2) Qualitative vs. Quantitative and 3) Context of Use.
Although published back in 2014, this model is still used today by UX Researchers.
The full article was published by Christian Rohrer on Nielsen Norman Group
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Now that the measures in most countries are being relaxed, it is time to reopen your UX lab and meet your target audience in person again. But how do you facilitate safe research for everyone?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’