Every time you make a product decision you are placing a bet. You will never have complete certainty, but the more you learn the more confidence you will have - Erika Hall
Has NN been wrong for over two decades with the golden rule N=5 in usability tests?
Discussing the difference between CX and UX is not useful. It’s better to look at the different levels of interaction.
The Double Diamond model is often used in an innovation process. It describes stages of divergent and convergent thinking, both in idea generation phase
Healthcare is one of those domains that typically brings extra challenges to doing research. How can you minimize the impact of those challenges?
Instead of treating research as a special activity, we should embrace the habit of asking questions and looking for evidence in every step of the way.
Jim discusses some of the problems you may encounter when scoping user research and provide some advice about how to make scoping more accurate.
Improve your research by considering the three research challenges: Biases, Barriers and Background.
Traditionally market research has a wider perspective. User research focuses more on behavioral data. However both disciplines are shifting more towards each other.
Affinity Diagramming is useful technique to sort and synthesise data from UX research.
Use the ladder of abstraction to understand if you are on the right level with a question or answer. A useful technique during an interview or scope session.
The Research Funnel describes four levels of research: 1) exploratory 2) strategical 3) tactical and 4) operational.
The canvas helps your team define hypotheses and select the most critical ones for research.
The Empathy Map, created by Dave Gray, is used to visualise the attitudes and behaviours of users, in order to empathise with and understand the user.
The UX Research Cheat Sheet describes UX methods and activities available in various project stages.
An introduction of the NCredible research framework intended to minimize bad research behaviors.