Research process

Every time you make a product decision you are placing a bet. You will never have complete certainty, but the more you learn the more confidence you will have - Erika Hall

N=5 revisited: how introducing variety improves your research

N=5 revisited: how introducing variety improves your research

Has NN been wrong for over two decades with the golden rule N=5 in usability tests?

User Experience vs. Customer Experience: What’s The Difference?

Discussing the difference between CX and UX is not useful. It’s better to look at the different levels of interaction.

What is the framework for innovation? Design Council’s evolved Double Diamond

The Double Diamond model is often used in an innovation process. It describes stages of divergent and convergent thinking, both in idea generation phase

How to minimise the impact of biases, barriers and background in healthcare UX research

How to minimise the impact of biases, barriers and background in healthcare UX research

Healthcare is one of those domains that typically brings extra challenges to doing research. How can you minimize the impact of those challenges?

It’s Never a Good Time to Do Research – Which is why you should be doing research all the time

Instead of treating research as a special activity, we should embrace the habit of asking questions and looking for evidence in every step of the way.

Scoping User Research

Jim discusses some of the problems you may encounter when scoping user research and provide some advice about how to make scoping more accurate.

How To Deliver A Successful UX Project In The Healthcare Sector

Improve your research by considering the three research challenges: Biases, Barriers and Background.

User experience research vs. market research for product design and development – a blurring line?

Traditionally market research has a wider perspective. User research focuses more on behavioral data. However both disciplines are shifting more towards each other.

Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

Affinity Diagramming is useful technique to sort and synthesise data from UX research.

Up and Down the Ladder of Abstraction

Use the ladder of abstraction to understand if you are on the right level with a question or answer. A useful technique during an interview or scope session.

The Research Funnel

The Research Funnel describes four levels of research: 1) exploratory 2) strategical 3) tactical and 4) operational.

The Hypothesis Prioritization Canvas

The canvas helps your team define hypotheses and select the most critical ones for research.

Updated Empathy Map Canvas

The Empathy Map, created by Dave Gray, is used to visualise the attitudes and behaviours of users, in order to empathise with and understand the user.

UX Research Cheat Sheet

The UX Research Cheat Sheet describes UX methods and activities available in various project stages. 

Designing Credible Studies: A Research Framework

An introduction of the NCredible research framework intended to minimize bad research behaviors.