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Accessibility in Practice: Shared Learnings from bol and Stichting Accessibility

Accessibility in Practice: Shared Learnings from bol and Stichting Accessibility

Recording · Elisa Maira, Niels-Peter Foppen and Veron Wormeester

How do you strengthen accessibility and inclusion in your organisation and make it part of your product culture?

In this webinar, bol and Stichting Accessibility show you how they’re advancing accessibility in product development together through research and collaboration.

Bol shares how they started accessibility research from the ground up, made a compelling business case by linking accessibility to core objectives, and built awareness and alignment across product teams and leadership.

Stichting Accessibility presents its insights into doing research together with bol. They present their considerations for selecting the right audience, organising co-creation sessions to uncover meaningful insights, and turning their research findings into tools for positive change.

You’ll leave with practical starting points you can tailor to your organisation’s needs.

Speakers

  • Elisa Maira

  • Niels-Peter Foppen

  • Veron Wormeester

Elisa Maira is Staff UX Researcher at bol, where she leads strategic research initiatives that inform product direction and shape the consumer experience across the platform. She has 14 years of research experience across academia and industry and holds a PhD in Consumer Research. Her work focuses on grounding product decisions in real customer needs and behaviors, supporting both product teams and product leadership with evidence to guide priorities and long-term strategy. Accessibility research is one of her focus areas.

LinkedIn

Niels-Peter Foppen is working as Design Manager at bol, where he helps shape the shopping experience by focusing on the platform’s Design System, enabling consistency, scalability, and inclusivity across product teams and touchpoints. 

As an advocate for digital accessibility, Niels-Peter actively promotes inclusive design practices and works to embed accessibility into the shop’s design system. Accessibility is not an afterthought but a shared responsibility, and he actively raises awareness among colleagues and stakeholders. 

LinkedIn

Veron Wormeester is an expert in inclusive research at Stichting Accessibility. His drive is to make products and services genuinely usable for everyone. In his work, he collaborates with end users to identify accessibility issues and helps organizations translate these findings into meaningful improvements. He’s passionate about growing and sharing knowledge about inclusive research with fellow researchers.

LinkedIn

Practical info

  • Learn how bol built its accessibility research practice from the ground up
  • How they collaborated with Stichting Accessibility
  • And get practical tools for turning research findings into tools for positive change
Get the recording

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