Tagged: creative method
How a chatbot can keep your participants more engaged
We all know examples of failing chatbots. However, under specific circumstances chatbots can be a useful method for UX research. Carmen van der Zwaluw shares her personal experience, the advantages of using chatbots and things to consider when using this method.
Motivations, desires and needs – is it possible to observe them online?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
Obtaining deeper insights from research participants with images
Sometimes, simply asking questions isn’t enough. You need to introduce other tools to help participants better express themselves.