Tagged: maturity
5 Signs of a customer-centric organisation
UX Research teams do more than deliver customer insights; they ensure products meet customer needs. This requires working in customer-centric organisations that understand and act on customer insights. This article presents a framework and indicators of customer-centricity in organisations.
How to measure UX research impact: A multi-level framework
Whether you are the only UX researcher in your organisation or part of a larger team: it makes sense to reflect on the impact of user research regularly. We propose a framework for defining and measuring UX research impact across different levels.