Impact
Collaboration for the Win! When Research Democratization becomes an Insights Bonanza
Opening a new product in a new market raised lots of questions. We needed to find answers, fast. Cue the Insights Bonanza!
Journey First, Destination Second – Satisfying the UX Researcher’s Hunger for Change
How can we UX researchers work towards a higher purpose with sustained dedicated practice and a growth-mindset and persevering despite setbacks?
Does UX Research have an image problem?
‘Do you still do UX research stuff?’ Maaike Mintjes is regularly confronted with a very narrow view of UX research, which seems to be based on two connected assumptions.
Stakeholders: controllers, trusters and challengers
Many of us struggle at times with how to get our business stakeholders onside. Taking into account what your stakeholders expect from you in your role is important. But what do they expect?
We can’t all be researchers
You can ask everyone to do some programming but that doesn’t make everyone a programmer. The same applies to research.
A practical tool for prioritising research questions – and ensuring that they don’t all end up in a usability test
As a UX researcher, you often have to answer questions like: ‘how much are participants willing to pay for our product?’ Or, ‘can you ask them to tell us more about what they want from us?’
Making user research work in a large corporation
How is UX research organised at KPN, a large Dutch corporate organization? And what are their challenges and learnings?