Research methods
3 Reasons to start doing customer service research today
Have you ever considered doing customer service research? What is it, why should your organization invest in it and how can you convince your stakeholders of its value?
Motivations, desires and needs – is it possible to observe them online?
Is it possible to obtain enough useful insights with remote research? How can you be sure you’re not missing out on depth and nuance? What are the pros and cons of online generative research?
Choosing the right approach
How to start a research project? Every project and of course, every research question is different. How do you choose the right approach. Maike Klip has listed her steps in the form of questions she asks herself at the start of every project. Let’s have a look!
Obtaining deeper insights from research participants with images
Sometimes, simply asking questions isn’t enough. You need to introduce other tools to help participants better express themselves.
Dogfooding: A Powerful Addition to the User Research Toolkit
Dogfooding: a practice of using the product or service that you’re working on. Colette Kolenda has found that it can powerfully augment our work as researchers when done in conjunction with rigorous research.
One-pagers in User Research — Notes on the book ‘Interviewing Users’
It is like having a long (one way) conversation with a fellow user researcher with loads of experience that makes you reflect on your approach.